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Disney Experiences

JedAI Chat

Role
Motion
Dates
Aug 2025

The Problem

The existing platform lacked consistency, scalability, and a clear user experience as new features were rapidly being introduced. Working closely with stakeholders, product managers, internal Disney design teams, and developers, I led the redesign of the platform from the ground up. Using Figma, I created a comprehensive design system and built interactive, high-fidelity prototypes to define user flows, interactions, and future capabilities. This included rethinking navigation, conversation structures, prompt interactions, and how users engage with multiple AI tools within a single ecosystem. A key challenge was balancing speed and innovation with clarity and usability. The platform needed to support both technical and non-technical users while remaining flexible enough to evolve with new AI capabilities.

The Solution

The prototypes became more than presentation artifacts. They were used to align product, engineering, design, and leadership around how the platform should behave before development decisions became expensive to change.


I worked with developers as designs moved toward implementation, refining interactions and adapting solutions when technical constraints or new requirements emerged.


The result was a clearer product foundation, a reusable design language, and an experience structured to accommodate future AI capabilities without continually adding complexity for the user.

The Impact