← All work

INSP

INSP.com One Template Pitch

Role
Senior UI/UX and AI Specialist
Dates
Nov 2019

The Problem

INSP.com was in need of a full redesign, both for the front end and the admin area. The existing site relied on a large number of templates for various sections, but over time, these templates lost consistency with the rest of the website. Some templates were outdated, while newer ones didn’t align with the overall style, leading to a fragmented user experience. Additionally, the system made it difficult for content managers to create pages quickly. New sections required developers to create entirely new templates, which slowed down the process for promotions, sweepstakes, and other time-sensitive content updates.

The Solution

The Impact