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INSP

INSP.com

Role
Senior UI/UX and AI Specialist
Dates
Feb 2018

The Problem

The existing INSP homepage was visually sparse, featuring a standard hero image, taskbar, and a few content posts. Excessive white space and an inconsistent sidebar led to a lackluster user experience, making the site feel more like a basic cable network rather than a polished television website. Font sizes were too small for the 60+ audience, which forms a significant portion of INSP’s viewers. This contributed to poor readability, likely driving higher exit rates and lower engagement. Additionally, the homepage did not effectively highlight the range of available content, missing key opportunities to showcase popular shows, blog posts, or new site features.

The Solution

The site needed to feel like a network television website, not something someone threw together on blogger. I wanted to focus on the network content. Very visual! Giving the focus the site needed with a large hero image, with Poster images highlighting upcoming shows beneath. The main navigation also got a major improvement.

The Impact